And this is where what chris anderson calls aggregators come in. Jul 02, 2009 chris anderson first explored the long tail in an article in wired magazine that has become one of the most influential business essays of our time. Call it the silver series and charge half the price. Chris andersons most popular book is the long tail.
He is an angloamerican entrepreneur, author, and columnist. I enjoyed the book as it was much more of a social commentary than a business manual. The main characters of this business, non fiction story are. Winner of the gerald loeb award for best business book of the year.
He was with the economist for seven years before joining wired magazine in 2001, where he was the editorinchief until 2012. The long tail theory can be applied to the film industry in terms of how films are distributed. Chris anderson is editorinchief of wired magazine, a position hes held since 2001. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a tail whose spending. The longtail phenomenon, he argues, will reshape our understanding of what people actually want to watch or read, etc. The main thing is that anderson explores his chosen field very thoroughly, and writes easy and approachable prose.
To sell something, it first has to be accessible to those, whod like to buy it. Chris anderson, editorinchief of wired, is the author of the book on how the internet is enabling a new kind of economy based on niche markets. Why the future of business is selling less or more, chris anderson. The new industrial revolution chris anderson crown business new york. The history of the future 33 we are all designers now 53 the long tail of things 61 the future the tools of transformation 81 four desktop factories 82 open hardware 99 reinventing.
He is known for his 2004 article entitled the long tail. The long tail by chris anderson books the guardian. One of the reasons that free is often so hard to grasp is that it is not a thing, but rather the absence of a thing. Apr 30, 2007 chris anderson, the editor of wired, explores the four key stages of any viable technology. He thinks online retailing portends dramatic changes in our culture and economy, all good. Interview with chris anderson, author of the long tail.
Jan 19, 2011 winetta lees presentation the basic principles of the long tail looks at chris anderson s theory of the long tail. He embraces the long tail concept with the fervor of a visionary. If you are the publisher or author of this book and feel that the. Contents part one the revolution chapter l chapter 2 chapter 3 chapter 4 chapter 5 part two. Topics chris anderson, free collection opensource language english. Winetta lees presentation the basic principles of the long tail looks at chris andersons theory of the long tail.
Editorinchief of wired, chris anderson says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the. He embraces the longtail concept with the fervor of a visionary. Why the future of business is selling less of more pdf epub book. The book, anderson s first, is an expansion of his 2004 article the long tail in the magazine. In longtailed distributions a highfrequency or highamplitude population is followed by a lowfrequency or lowamplitude population which gradually tails off asymptotically. In summary, the long tail is about selling small volumes of a vast variety of items instead of large volumes of a small number of hits. Chris anderson is an authority on emerging technologies and the cultures that surround them. I am still reading this book at this point, but just had to recommend it, and if there are any of you reading it right now, i would welcome your thoughts on it as well. The term the long tail was coined by wireds chris anderson anderson 2004 to describe a phenomenon where niche products account for a much larger proportion of sales in internet markets than they do in brickandmortar markets. The long tail is a powerful new force in our economy. Chris anderson is the editor of one my favorite magazines wired. Why the future of business is selling less of more. In entertainment industries such as movies, television, music, and book publishing, a few products and services are wildly successful each year.
Chris anderson wrote the long tail and also works for conde nast as editorinchief of wired magazine. Chris obtained his college degree from the george washington university and continued studying quantum mechanics, and science journalism at berkeley. The new york times bestseller that introduced the business world to a future thats already herenow in paperback with a new chapter about long tail marketing and a new epilogue. Chris anderson does have killer slides, full of exuberant detail, defining the exact shape of the still emerging opportunity space for finding and selling formerly infindable and unsellable items. Nov 12, 2017 the long tail summary by chris anderson covers why the future of business is selling less of more and why you should accept that. He wrote the long tail which first appeared in wired in october 2004 and then became a book, published by. The first edition of the novel was published in 2006, and was written by chris anderson. Chasing the long tail january 26, 2007 by hall the concept of the long tail a term popularized by chris anderson in a wired article in 2004 is becoming almost a buzzword, and everyone wants to know how their site is taking advantage of the long tail, as if it was a new technology or search engine algorithm. Read the long tail why the future of business is selling less of more by chris anderson available from rakuten kobo.
The book was published in multiple languages including english, consists of 288 pages and is available in paperback format. The long tail by anderson, chris and a great selection of related books, art and collectibles available now at. Chris anderson has 74 books on goodreads with 103693 ratings. Find all the books, read about the author, and more. Chris anderson first explored the long tail in an article in wired magazine that has become one of the most influential business essays of our time. The best way to dominate the web in the face of stiff competition is to optimize for longtail search. Download it once and read it on your kindle device, pc, phones or tablets. The long tail and short head of search search tools report. The term long tail was popularized by chris anderson in his book and web site of the same name to describe the successful business model of amazon and netflix. Long tail author and wired editorinchief chris anderson explains why the zero sum model doesnt work alone in this economyand teases his next book freein saturdays wall street. I read a great book actually i listened to it on the seven cd set that is a must read for any business person called, the long tail, why the future of business is selling less of more by chris anderson.
Small business and the long tail with chris anderson. This passage from the long tail, pretty much sums it all up. Theres been much news about the subsequent book deal, the speaking engagements, the long tail blog. He has worked at the economist, where he served as u. Chris anderson, then the editor of wired, explores the four key stages of any viable technology. The book, andersons first, is an expansion of his 2004 article the long tail in the magazine. First, the underlying principle of the long tail is that our culture and economy are increasingly shifting away from just a small number of its at the head of the demand curve and. Description book the long tail by chris anderson the new york times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about long tail marketing and a new epilogue. Why the future of business is selling less of more by chris anderson and a great selection of related books, art and collectibles available now at. Chris anderson born july 9, 1961 is a britishamerican author and entrepreneur. The concept drew in part from a february 2003 essay by clay shirky, power laws, weblogs and inequality, which noted that a relative handful of weblogs have many links going into them but the long tail of. The presentation explains the 8020 rule, what happens when the market moves from scarcity to abundance and what the long tail means for the entertainment industry. The long tail summary by chris anderson covers why the future of business is selling less of more and why you should accept that. Its difficult to know the user intent behind head keywords, but much easier when a user inputs a longer variation of any search term.
Jun 09, 2008 just finished reading the long tail how endless choice is creating unlimited demand by chris anderson. Why the future of business is selling less of more paperback july 8, 2008. The long tail pdf summary chris anderson 12min blog. Winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the high. This book is written by chris anderson and name of this book is free pdf. Accelerate the way you evolve boost your life and career with the best book summaries.
In the most important business book since the tipping point, chris anderson shows how the future. Chris anderson, editorinchief of wired, noted that. Why the future of business is selling less of more chris anderson. Dec 05, 2006 chris anderson does have killer slides, full of exuberant detail, defining the exact shape of the still emerging opportunity space for finding and selling formerly infindable and unsellable items. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the internet age, showing where business is going and exploring the huge opportunities that exist. The long tail ebook by chris anderson rakuten kobo. The long tail by chris anderson ft business book of the.
Why the future of business is selling less of more kindle edition by anderson, chris. Combine enough nonhits on the long tail and youve got a market bigger. Jul 08, 2008 in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as missesthe endlessly long tail of that same curve. Why the future of business is selling less of more is a book by chris anderson, editor in chief of wired magazine. Oct 02, 2016 okay, so there is a long tail of niche products, but in order for those to be profitable, the tail has to also be fat, i. Chris anderson is the editor of fast company magazine. Apr 09, 2014 the long tail theory chris anderson 1. In 2002 and 2004, he led the magazine to a 2002 national magazine awards nomination for general excellence. Use of the phrase the long tail in business as the notion of looking at the tail itself as a new market of consumers was first coined by chris anderson. It belongs on the shelf between the tipping point and freakonomics. Why you should listen before chris anderson took over as editor of wired, he spent seven years at the economist, where he worked as editor of both the technology and business sections. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a. Okay, so there is a long tail of niche products, but in order for those to be profitable, the tail has to also be fat, i.
The book was initially published on july 11, 2006, by hyperion. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve. The long tail is an online film distribution service such as amazon. While anderson presents a fascinating idea backed by thoughtful if repetitive analysis, many critics questioned just how greatly the niche market will rework our common popular culture. Chris anderson publicou recentemente o excelente free, o futuro dos precos, onde praticamente continua a obra em questao a cauda longa. As the cost of reaching consumers drops dramatically, our markets are shifting from a onesizefitsall model of mass appeal to one of unlimited variety for unique tastes. How technology is turning mass markets into millions of niches. The long tail is the name for a longknown feature of some statistical distributions such as zipf, power laws, pareto distributions and general levy distributions. His career began at the two premier science journals, science and nature, where he served in several editorial capacities. First, the underlying principle of the long tail is that our culture and economy are increasingly shifting away from just a small number of. Those with limited interest in american popular music might be advised to skip bits. Chris anderson was born in london on july 9 th, 1961. Because the article became the most cited article wired ever ran, anderson decided to turn his speeches into a book.
For example the head is a high street retailer such as hmv. Use features like bookmarks, note taking and highlighting while reading the long tail. The long tail phenomenon, he argues, will reshape our understanding of what people actually want to watch or read, etc. I received it last week and have read it through fairly quickly. With great anticipation, i preordered chris andersons the long tail two months ago. Unless youve been on safari for the past six months youve probably heard about chris andersons long tail article that appeared in wired in october 2004. The principles of the long tail linkedin slideshare.
But you cannot have everything, let alone a theory to cover it. While anderson presents a fascinating idea backed by thoughtful if repetitive analysis, many critics questioned. He describes how a large media company might engage audiences taking into account what he. When you think about it, most successful internet businesses are capitalizing on the long tail in one way or another. This talk was presented at an official ted conference, and was featured by our editors on the home page.
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes ava. The book was listed in the new york times nonfiction best sellers list. This phenomenon has captured much attention and debate in the popular. Free, the future of a radical price by chris anderson. In the long tail, chris anderson offers a visionary look at the future of business and common culture. The long tail approach, by contrast, is to simply dump huge chunks of the archive onto barebones dvds, without any extras or marketing. Pdf anderson 2006 argues that ecommerce and other new technologies improve efficiency by.
972 1154 273 764 1389 882 1341 1216 227 322 253 1180 84 310 1330 123 1485 1014 567 1291 426 1452 75 1440 965 559 1375 43 216 887 1102 1163 889 866 1410 856 493 1272 1164 337 777 25